Flipkart has announced the
second-edition of Big Billion Sale will be held between October 13 and October
17 and will be available only to Flipkart app users. The Big Billion Days will
offers discounts across 70+ product segments.
With Festive season around the
corner, Flipkart says Big Billion Sale will be the ultimate shopping event
for Indian customers. Flipkart-owned Myntra, which was the first to go
app-only, will also be a part of Big Billion Days sale offering curated
selection from premium brands.
“India shops the most during this
time of the year. With over 75% of traffic coming via mobile, we expect this
app only sale to be the biggest shopping event of the year. Bigger and better
as compared to last year, we have worked towards ensuring a seamless shopping
experience for our customers. We have also ramped up our technology and supply
chain support to ensure all our 50 million customers have the best ever mobile
shopping experience,” said Mukesh Bansal, Head of commerce platform, Flipkart.
Last year’s Big Billion Day sale led
to public dispute with Flipkart’s founders apologising and admitting the
inadequate infrastructure to carry out such a big sale.
“Considering the sale will feature
fantastic deals across millions of products in all categories from over 40,000
sellers, our aim is to give our consumers nothing less than 5 days to shop to
their hearts content,” added Mukesh Bansal, Chairman, Myntra.
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