Airtel's Wynk Music is India's answer to iTunes

Airtel's Wynk Music is a carrier agnostic music application, which basically means you don't have to be using Airtel as your cellular provider to use the app. The application offers an integrated mobile music experience with full track audio streaming, cache downloads, mp3 purchase, internet radio and caller tunes. You get a library of 1.8 million songs to choose from, delivered using an ad-free interface. Wynk even curates playlists for you by moods, artists and genres.

Airtel's Wynk's latest version also features support for Google Chromecast allowing you to cast your music from your phone or tablet straight to the TV. Wynk users also enjoy exclusive music previews from time to time under the Sony Music label. The film Ungli by Dharma Productions starring Emraan Hashmi and Kangana Ranaut was available first and exclusively on Wynk. Additionally, the label also made available popular EDM DJ David Guetta's brand new album 'Listen'. App download and streaming is free on Wynk Music, although operator data charges will apply. Song and album mp3s can be purchased, starting as low as five rupees. Airtel users can set a caller tune for any song for fifteen rupees.

With a monthly subscription, users can cache download unlimited songs to play offline. You can do this by availing one of the two payment plans. Wynk Plus gives users unlimited downloads. Data charges apply on streaming and the first time a song is downloaded. The pricing differs depending on which platform you use. It's available for Rs 99 on Android where there is also a special price of Rs 29 for Airtel users. On iOS the same plan is priced slightly higher at Rs 120, Airtel users can get the same for a special price for Rs 60. Wynk Freedom on the other hand is an all-inclusive plan with unlimited downloads and no additional data charges on streaming or downloading, up to 500 songs per month after which data charges apply. It is available only for Airtel customers at a monthly price of Rs 129 in 3G markets. The first month subscription is offered free to all users.

The app also allows for human curation, with playlists by genres, artists and moods created by music experts. The app is also accessible to those who aren't well-versed in English via the vernacular language option, using the app in Hindi.Wynk Music has crossed a momentous feat of 5 million downloads in just 6 months of launch. The award winning music app is today one of the most popular destinations for music lovers in the country and has received the unique distinction of being featured by Google in the 'Favourite Apps' section on Google Play Store.