Panasonic has launched its new Eluga Mark smartphone in India. Priced at Rs. 11,990, the handset will be available to buy via offline as well as online retail channels.
The highlight of the smartphone is it features fingerprint scanner at the back panel. The company claims that the handset can allow configure up to 8 different fingerprints at a single time. The Panasonic Eluga Mark also comes with support for Android for work which brings enhanced IT-related security and BYOD (bring your own device) compatibility for private devices to operate on secure corporate networks. Another notable feature is that it supports 4G LTE connectivity with India specific LTE bands support.
At this price point, the Eluga Mark is likely to compete against Lenovo K3 Note priced at Rs. 9,999, and Motorola Moto G (3rd Gen), priced at Rs. 11,999 (1GB RAM).
The dual-SIM based Panasonic Eluga Mark runs Android 5.1 Lollipop. It comes with a 5.5-inch (720x1280 pixels) IPS display.
The Panasonic Eluga Mark is powered by a 1.5GHz octa-core Qualcomm Snapdragon 615 processor coupled with 2GB of RAM. It comes with 16GB of inbuilt storage, which is further expandable via microSD card (up to 32GB). It sports a 13-megapixel rear camera with LED flash, while there is a secondary a 5-megapixel front-facing camera also on board.
Apart from 4G, other connectivity options on the Eluga Mark include Wi-Fi 802.11 b/g/n, GPRS/ EDGE, 3G, GPS/A-GPS, OTG support, Micro-USB, and Bluetooth. The handset features ambient light sensor, accelerometer, e-compass, and proximity sensors. The handset is backed by a 2500mAh battery. It will be available in Royal Gold or Metallic Grey colours.
The company also touts that the handset features FitHome UI, which has been engineered by Panasonic and enables single thumb-flick access to apps on the home screen.
Announcing the Eluga Mark, Pankaj Rana, Business Head, Mobility Division, Panasonic India said, "With the growing use of smartphones for a wider range of high-risk activities such as access to cloud data and private information, mobile security is a top priority for users. This control-sensitive device, which achieves complex tasks with the press of a finger or a swipe of the thumb, is personalized for the user and protects the smartphone investment. We are approaching an end of the year which brings our portfolio for 2015 to a total of 16 new devices launch with a few more to come."
Rana also confirmed next year plans for Panasonic which will focus on "Make in India" and 4G-enabled devices. He added that the company will target international markets and regions as well.
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