Instagram starts rolling out in-app payments Feature
After Messenger and WhatsApp, Facebook is now bringing Payments feature to Instagram as well. We have come across several reports of Facebook testing to bring the payments feature to Instagram in the past. After a long testing process, the feature is slowly rolling out to users. With Instagram payments, Facebook is mainly looking out to take on Snapchat's Snapcash feature, which also let users shop within the app itself. Similarly, with payments feature coming to Instagram, users will now be able to shop without having to leave the app. The Instagram payments feature is currently available only to select users in the US and UK currently. However we expect the global rollout to happen very soon, most possibly in the next few months to come. In the days to come, Instagram will reportedly bring payments feature for booking movie tickets. This means users will be able to book movie tickets via the Instagram app. All users will need to do is, head to the dedicated Insta page of the particular movie and click on the payments option.
“As 800 million use Instagram each month to discover and follow their passions, more and more people are using it to connect with businesses they love,” Instagram said in a blog post celebrating reaching 25 million listed business last year. however, we expect the global rollout to happen very soon, most possibly in the next few months to come. “In fact, over 80 per cent of accounts on Instagram follow a business, while 200 million Instagrammers actively visit the profile of a business every day As a result, the Instagram community is helping spur small business growth in big ways”.
The idea behind introducing in-app payments feature is to merge with Instagram’s “Shoppable Tags”, a native integration that makes it easy to tag and shop products directly from your Instagram posts. The intent is clearly to allow businesses and brands to advertise on Instagram.
To use the payments feature, Instagram users can head to the Settings option in the app and add their card details. The payments feature on Instagram not only let users to add their debit or credit card details but also track previous payments within the app itself. Users will also be able to set up authentication PIN for additional security. A specification Payments option has reportedly been added to the Instagram Options list for select users only.
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