Whatsapp is the most preferred social media and instant messaging platform for Indians to share videos on smartphones, while Facebook comes a close second, according to a survey which revealed the drivers and emerging trends behind video sharing.
Vuclip Global Video Insights survey done over July to September covering 5,000 mobile video viewers spanning India, Middle East and South East Asia, revealed that Whatsapp was the most popular medium in India to share videos, followed by Facebook.
"People respond to this powerful combination by sharing. This has been the key driver for the tremendous organic growth and consumer driven adoption of mobile videos in the emerging markets that we operate in," ArunPrakash, COO, Vuclip said. Vuclip is a leading premium mobile video on demand service for emerging markets.
About 51% respondents shared videos via Whatsapp, 45% on Facebook and 15% using Google+, the survey revealed, highlighting the soaring use of instant messaging platforms and social networks. About a fifth of the respondents share videos at least once a week while 14% indicated that they share videos at least once a month.
As more Indians use smartphones, video quality and content have become key factors in driving video sharing on mobiles, which itself is increasing, a trend similar to that prevalent in emerging markets of Middle East and South East Asia. About 49% of respondents reported to be using Android OS based devices, while 40% used feature phones and 4% used other OS based devices.
Consumers in India reported the top three key criteria for sharing video was high quality, followed by quality of content and celebrity appeal and popularity of the video.
User generated content generates maximum sharing followed by professionally created music video content, as 23% preferred to share them. About 58% of these videos are in the 'Funny Videos' segment. In the professionally created content category, music videos (21%) are most frequently shared, followed by comedy clips (15%) and movie trailers (12%).
Philippines (70%), Indonesia (66%) and Thailand (61%) are markets where Facebook is seen as the preferred medium for video sharing. Malaysia mirrors India in growing use of Whatsapp (46%) as a video sharing medium indicating a trend of moving from one-to-many platforms to one-to-one platforms
Malaysia (32%) and Thailand (30%) have the highest rate of UGC videos being shared among the emerging markets. Interestingly, Twitter is the second most preferred medium for mobile video sharing in markets such as Indonesia and UAE while Google+ is third in preference across most of the emerging markets.
Google+ and Instagram are more popular platforms for mobile video sharing than Whatsapp and Twitter in Philippines.
No comments:
Post a Comment