Idea unveils affordable data packs for prepaid users

India's third-largest telco Idea Cellular Wednesday unveiled new affordable monthly internet packs for prepaid subscribers across the country.

Freedom Packs which are low cost data packs with monthly validity provide the consumers freedom from multiple recharges, while giving great value for money, the company said in a statement.

The new packs, according to telco, is well suited for customer segments such as students, housewives and new users, who have a consistent but limited data usage.

The Idea Freedom packs provide 28 day validity for Rs. 100 for 300 MB on 2G data, and Rs. 175 for 500 MB on 3G data.

"Idea Freedom packs target those consumers who want to stay digitally connected throughout the month, however at 30-40% lower costs," Sashi Shankar, Chief Marketing Officer, Idea Cellular said.