Vodafone greets consumers Diwali with 100MB free data

India's second-largest telecom operator Vodafone Wednesday launched special offer of 100MB free data to its customers to celebrate Diwali this year.

The special offer is available to all 18.8 crore Vodafone customers on Diwali day which is falling on Wednesday, November 11, 2015.

Subscribers can avail the free 100MB data by just sending a SMS 'DIWALI' to 199, the telco said in a statement.

The initiative will allow Vodafone subscribers to experience additional Web browsing; send Diwali e-greetings and Diwali e-messages to extend wishes on the day.

"Data is increasingly driving usage pattern, more so during important festivals like Diwali. Offering free data on Diwali is our way of gratifying our valued 188 million customers for their love and trust in the brand and our service experience," Sunil Sood - Managing Director and CEO, Vodafone India said.

Sood said that this brings the company an opportunity to wish all their customers Happy Diwali in an innovative way and added that the telco will continue to delight subscribers with such differentiated offerings in the days to come.