Truecaller Tuesday launched a new feature - Transliteration - to make app user friendly with an update to the Hindi version of Truecaller.
This feature will activate real-time Hindi transliteration of the caller ID function and further simplify a user's phone experience, the company said in a statement.
Transliteration, according to the company, is available on all Android devices that run Truecaller version 6.10 onwards.
"We realized the importance and relevance of being able to fully explore the potential of our app for the non-English speaking users and decided to offer it as an added feature to them," Kari Krishnamurthy, Vice President Growth and Partnerships in Asia and Country Manager at Truecaller India said.
The Internet and Mobile Association of India (IAMAI) and Indian Market Research Bureau (IMRB) finding said that more than 127 million people in India prefer to access data and content in their vernacular languages.
Truecaller has 100 million unique users in India.
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